Well it was made official yesterday, AWP has agreed to a partnership with the Ft. Wayne Cubs! This is a great step in the right direction for AWP to grow as an entire sports training brand. The Ft. Wayne Cubs have been a class organization of youth baseball and travel baseball and softball in Northeast Indiana and with the merger those players will now get quality performance instruction and character development that has been a staple of AWP Sports.
From a business standpoint it puts AWP in a bigger market and without being bias, creates a situation where the market is driven by AWP. We have seen other athletic facilities and clubs in northern Indiana attempt to merge and create similar services, but they have failed or they are at the very early stages. What will make this such a dynamic partnership is that the AWP Cubs program will continue to train sports specifically at The Diamond facility and sports performance (strength/speed/agility/etc.) will be coordinated by and instructed by AWP staff. The next level to this business will be a continued effort for female sports growth and hiring more female staff members (which is already happening) to appeal to that market. Our competition in the marketplace is increasing, but AWP is at a point where it is putting pressure on other sports training facilities to expand or be left behind.
I have a few meetings scheduled with my mentor that I will not be able to document, but it's very exciting and the experience has been tremendous for learning and reaching the goals I first set out. To be honest, I have learned much more than the goals I intended to reach and about three days into the mentorship I realized my goals are simply benchmarks in my growth process.
A link to the story on the partnership can be found: http://www.indianasnewscenter.com/sports/130808-awp-sports-fort-wayne-cubs-travel-baseball-218928871.html
From a business standpoint it puts AWP in a bigger market and without being bias, creates a situation where the market is driven by AWP. We have seen other athletic facilities and clubs in northern Indiana attempt to merge and create similar services, but they have failed or they are at the very early stages. What will make this such a dynamic partnership is that the AWP Cubs program will continue to train sports specifically at The Diamond facility and sports performance (strength/speed/agility/etc.) will be coordinated by and instructed by AWP staff. The next level to this business will be a continued effort for female sports growth and hiring more female staff members (which is already happening) to appeal to that market. Our competition in the marketplace is increasing, but AWP is at a point where it is putting pressure on other sports training facilities to expand or be left behind.
I have a few meetings scheduled with my mentor that I will not be able to document, but it's very exciting and the experience has been tremendous for learning and reaching the goals I first set out. To be honest, I have learned much more than the goals I intended to reach and about three days into the mentorship I realized my goals are simply benchmarks in my growth process.
A link to the story on the partnership can be found: http://www.indianasnewscenter.com/sports/130808-awp-sports-fort-wayne-cubs-travel-baseball-218928871.html
