From a business standpoint, outside of the competition, this tournament offered an opportunity to spend driving time and down time discussing strategy and implementation of policies across the company with my mentor and other members of the staff. 

The competition was fierce and our "Black" team pictured above qualified for nationals while our other team was one game away from qualifying after losing an overtime heart-breaker in the quarterfinals.  The benefits for the organization would have been tremendous if both teams would have been representing AWP at the national tournament.  The organization has received an outpouring of support in the product we produce on the field and in the community and the organization is legitimized by the quality of athlete (mentally and physically) that is produced.  This recognition has come from college coaches who have some of our former players, coaches we talk to at tournaments and on the phone throughout the week, the community, the high schools the kids come from, and the parents involved who have seen growth in these young men.  Another element to the competition is interaction with the media.  Following championship games we are often approached by members of the media.  This is an opportunity for us to promote our organization and most importantly our players.  We exchange information, business cards, social media handles and begin the relationship building process.  Media outlets rely on us for scouting purposes and providing significant content to their websites and magazines.  Media outlets like ESPN.com, Rivals.com, 247sports.com, Scout.com, and smaller regional networks are all present at these events and their relationship is vital in brand building.  In our industry media impressions (social networking mentions, facebook likes, google search rankings) can improve our client base and the recognition of our organization in the sports realm.

Again from a business standpoint all of the training that is done at the facility is provided immense credibility from these tournaments and relationships we build with colleges and parents and communities.  As time goes on, evolution of the market and our competitors takes place and in order to sustain a competitive advantage we must get together and discuss growth opportunities and evaluate things like key success factors, core competencies, and strengths and weaknesses.  The next post will be from our tournament at the University of Toledo and a one-day camp at Bowling Green State University



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